Positioning: The Battle for Your Mind- Paperback, December 13, 2000
USD 19.00 USD
Specifications
| ISBN | 9780071373586 |
| Publisher | Mcgraw-Hill Education |
| Item Length | 8 in |
| Publication Year | 2001 |
| Format | Trade Paperback |
| Language | English |
| Illustrator | Yes |
| Item Height | 0.6 in |
| Author | Al Ries, Jack Trout |
| Item Weight | 8.3 Oz |
| Item Width | 5.4 in |
| Number Of Pages | 224 Pages |
Writing in their trademark witty, fast-paced style, advertising gurus Ries and Trout explain how to Positioning also shows you how to Analyze recent trends that affect your positioning. Build your strategy around your competition's weaknesses.
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