Positioning: the Battle for Your Mind by Al Ries and Jack Trout (2001, PB)

Positioning: the Battle for Your Mind by Al Ries and Jack Trout (2001, PB)

USD 5.00 USD
SKU: wVB1UDCV
GTIN: 9780071373586
Condition: Good

Specifications

Narrative TypeNonfiction
Original LanguageEnglish
Country Of OriginUnited States
ISBN9780071373586
PublisherMcgraw-Hill Education
Item Length8 in
Publication Year2001
FormatTrade Paperback
LanguageEnglish
IllustratorYes
Item Height0.6 in
AuthorAl Ries, Jack Trout
Item Weight8.3 Oz
Item Width5.4 in
Number Of Pages224 Pages

"Positioning: the Battle for Your Mind" by Al Ries and Jack Trout is a nonfiction book published by McGraw-Hill Education in 2001. This trade paperback edition includes illustrations and spans 224 pages. The book delves into the psychology of advertising and promotion, offering insights on how to effectively position your brand in the minds of consumers. With a focus on training and cognitive psychology, this book is a valuable resource for businesses and marketers looking to understand the intricacies of brand positioning and consumer behavior.

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