{"id":37988,"date":"2026-08-04T10:50:10","date_gmt":"2026-08-04T13:50:10","guid":{"rendered":"https:\/\/duva.com.br\/index.php\/item\/positioning-the-battle-for-your-mind-by-18\/"},"modified":"2026-08-04T10:50:58","modified_gmt":"2026-08-04T13:50:58","slug":"positioning-the-battle-for-your-mind-by-18","status":"publish","type":"itempress_product","link":"https:\/\/duva.com.br\/index.php\/item\/positioning-the-battle-for-your-mind-by-18\/","title":{"rendered":"Positioning: the Battle for Your Mind by Al Ries and Jack Trout (2001, PB)"},"content":{"rendered":"<p>&#8220;Positioning: the Battle for Your Mind&#8221; by Al Ries and Jack Trout is a nonfiction book published by McGraw-Hill Education in 2001. This trade paperback edition includes illustrations and spans 224 pages. The book delves into the psychology of advertising and promotion, offering insights on how to effectively position your brand in the minds of consumers. With a focus on training and cognitive psychology, this book is a valuable resource for businesses and marketers looking to understand the intricacies of brand positioning and consumer behavior.<\/p>\n","protected":false},"featured_media":0,"comment_status":"open","ping_status":"open","template":"","meta":[],"itempress_category":[8],"itempress_tag":[954,240,509,957,391,956,952,955,5,953,11,24,13,17],"class_list":["post-37988","itempress_product","type-itempress_product","status-publish","hentry","itempress_category-cat-261186","itempress_tag-0-6-in","itempress_tag-240","itempress_tag-224-pages","itempress_tag-5-4-in","itempress_tag-8-in","itempress_tag-8-3-oz","itempress_tag-952","itempress_tag-al-ries-jack-trout","itempress_tag-english","itempress_tag-mcgraw-hill-education","itempress_tag-nonfiction","itempress_tag-trade-paperback","itempress_tag-united-states","itempress_tag-yes"],"_links":{"self":[{"href":"https:\/\/duva.com.br\/index.php\/wp-json\/wp\/v2\/itempress_product\/37988","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/duva.com.br\/index.php\/wp-json\/wp\/v2\/itempress_product"}],"about":[{"href":"https:\/\/duva.com.br\/index.php\/wp-json\/wp\/v2\/types\/itempress_product"}],"replies":[{"embeddable":true,"href":"https:\/\/duva.com.br\/index.php\/wp-json\/wp\/v2\/comments?post=37988"}],"wp:attachment":[{"href":"https:\/\/duva.com.br\/index.php\/wp-json\/wp\/v2\/media?parent=37988"}],"wp:term":[{"taxonomy":"itempress_category","embeddable":true,"href":"https:\/\/duva.com.br\/index.php\/wp-json\/wp\/v2\/itempress_category?post=37988"},{"taxonomy":"itempress_tag","embeddable":true,"href":"https:\/\/duva.com.br\/index.php\/wp-json\/wp\/v2\/itempress_tag?post=37988"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}